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Jill Stover Heinze

University of Virginia Library
Director of User Experience
Jill is the Director of User Experience at UVA Library where she manages a team of web developers and user researchers to nurture positive user relationships in both physical and virtual environments. She began her library career as the Undergraduate Services Coordinator at Virginia Commonwealth University (VCU). While there, she became an invited speaker and writer on the topic of library marketing, earning recognition as a Library Journal Mover & Shaker for her efforts. After her tenure at VCU, she entered the private sector as a competitive intelligence analyst, also taking on roles as a marketing analyst and account director, while remaining active in the Competitive Intelligence Division of the Special Libraries Association. Today, Jill is thrilled to bring her library, market research, and analytical skills to her passion for connecting users with libraries. Jill holds a Bachelor of Arts degree in History from The Ohio State University, a Master of Science in Library Science from the University of North Carolina at Chapel Hill, and a Certificate in Marketing from Virginia Commonwealth University.