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Thursday, November 9 • 2:30pm - 3:10pm
Library Marketing: From Passion to Practice

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Successful marketing is more than choosing from a menu of tactics and deploying them. Real marketing is an exercise in translating your mission into reality. The problem is, marketing can be a tough sell for librarians. Join author Jill Stover Heinze for a discussion based on her Charleston Briefing to discover the fundamentals of good marketing, how it aligns with librarians’ ethos, and how it can be wielded for the greater good.

avatar for Jill Stover Heinze

Jill Stover Heinze

Director of User Experience, University of Virginia Library
Jill is the Director of User Experience at UVA Library where she manages a team of web developers and user researchers to nurture positive user relationships in both physical and virtual environments. She began her library career as the Undergraduate Services Coordinator at Virginia... Read More →
avatar for Matthew Ismail

Matthew Ismail

Director of Collection Development, Central Michigan University Libraries

Thursday November 9, 2017 2:30pm - 3:10pm EST
Cooper Room, Courtyard Marriott Hotel 125 Calhoun Street, Charleston, SC 29401