What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?
This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of the 2016-2017 academic year, and overlaid the usage with a timeline of physical and digital promotions for the same e-resources within the communications cycle, including social media outreach, internal and external email marketing, library instruction, and LibGuides. The presenters will discuss their findings and provide step-by-step instructions for attendees who wish to replicate the process at their home institutions. The presenters will also offer timely recommendations for improving e-resources outreach based on their combined experiences as Collection Development and Outreach librarians, respectively.
