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Thursday, November 9 • 11:35am - 12:15pm
Beyond Vendor Fairs: Partnering with Vendors to Engage End Users

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By expanding the value proposition beyond database promotion and training, librarians can reach a broader audience and appeal to new constituents while filling a need. IEEE has partnered with customers to offer unique and engaging programs such as publishing days, entrepreneurship panels, online scavenger hunts, and career networking programs. This panel will examine practitioner and vendor best practices in library marketing and outreach efforts. The goal of the panel is to present tangible ideas for programs that increase the visibility and recognition of the library and demonstrate the results achieved at three IEEE customers.

avatar for Susan Wald Berkman

Susan Wald Berkman

Asst. Dir Collection Development & Tech Services, Nova Southeastern University
Susan is the Assistant Director of Collection Development & Technical Services at the Alvin Sherman Library, Research and Information Technology Center at Nova Southeastern University. She started out as the Subject Specialist for Business at NSU and has her own information services... Read More →
avatar for Jalyn Kelley

Jalyn Kelley

Sr Uni Partnership Program Mgr, IEEE
Jalyn Kelley is the Senior Manager of the IEEE University Partnership Program (UPP). Prior to joining IEEE, Jalyn spent seven years as a Research Analyst at Computer Sciences Corporation (CSC) providing strategic market and technical research to IT specialists in the field. Jalyn... Read More →

Nancy Linden

Collections Coordinator, University of Houston
avatar for William Mischo

William Mischo

Head of Grainger Engineering Library Information Center; Berthold Family Head Emeritus in Information Access and Discover, University of Illinois at Urbana-Champaign

Thursday November 9, 2017 11:35am - 12:15pm EST
Ashley Room, Courtyard Marriott Hotel 125 Calhoun Street, Charleston, SC 29401