2017 Charleston Library Conference

By expanding the value proposition beyond database promotion and training, librarians can reach a broader audience and appeal to new constituents while filling a need. IEEE has partnered with customers to offer unique and engaging programs such as publishing days, entrepreneurship panels, online scavenger hunts, and career networking programs. This panel will examine practitioner and vendor best practices in library marketing and outreach efforts. The goal of the panel is to present tangible ideas for programs that increase the visibility and recognition of the library and demonstrate the results achieved at three IEEE customers.