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Wednesday, November 8 • 6:00pm - 6:45pm
40 A Deep Dive for Discovery: Using Google Analytics’ User Explorer Tool for a Detailed Look into our Users and EBSCO Discovery Service

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Google Analytics is a widely used tool for library websites and applications, providing an overview of the number of users who visit a site, the number of sessions that take place, and which channels users take to end up there. In the spring of 2016, Google Analytics released the User Explorer tool, which looks at the individual user behavior, as opposed to the entire user group.

With User Explorer data, this poster will dive deeper into Google Analytics and explore the searches users execute, the limiters users select, and additional session information. The data gathered and analyzed helped the Discovery Services Librarian map the user journey through EDS, and helped inform interface improvements to complement the user journey.

Wednesday November 8, 2017 6:00pm - 6:45pm EST
Carolina Ballroom, Francis Marion Hotel 387 King Street, Charleston, SC 29401