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Wednesday, November 8 • 10:20am - 11:05am
Wide Open or Just Ajar? Evaluating Real User Metrics in Open Access

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The role of libraries in Open Access publishing is shifting from purchasing content to helping researchers in the publication process. It is of the greatest importance for all stakeholders to understanding the full potential impact, from the planning of a project (for APC funding applications, for example) to post-publication, demonstrating the full reach and significance of the published work.

It is of course relatively straightforward to check and audit metrics relating to book and journal content which is purchased or subscribed to. However, the full value of Open Access publications in terms of impact is much harder for librarians and publishers to evaluate. Simply quantifying download metrics for OA journals and books is one thing, but going forward evaluating what statistics actually signify in terms of readership, citation, (re)usage and sharing is much harder, as is the manner in which impact is recorded and reported. How can real impact factors and success criteria be assessed when dealing with OA content?

Thinking through the opportunities and challenges of collecting and managing usage data; working collaboratively with publishers and research funders to develop new tools and standards for mapping and reporting on the true value of Open Access content; these are key to growth and sustainability in the Open Access environment. The panel will explore the current state of play and innovation in this field.

avatar for Charles Watkinson

Charles Watkinson

Director, University of Michigan Press, University of Michigan
I'm AUL for Publishing at University of Michigan Library and Director of University of Michigan Press. I'm particularly interested in next-gen institutional repositories, the future of ebook collections and acquisitions, and how books can also get to participate in the networked digital... Read More →

avatar for Amy Brand

Amy Brand

Director, The MIT Press
Amy Brand, PhD, is director of the MIT Press and co-founder of the MIT Knowledge Futures Group, which develops open knowledge infrastructure. She has played a seminal role in transformative scholarly communications initiatives such as ORCiD, CRediT, and Peer Review Transparency. Previously... Read More →
avatar for Hillary Corbett

Hillary Corbett

Director, Scholarly Communication and Digital Publishing, Northeastern University Libraries
Hillary Corbett is the Director of Scholarly Communication and Digital Publishing at Northeastern University Libraries in Boston, Massachusetts, where she has worked in several roles since 2005. She also serves as the university’s Copyright Officer, providing assistance to faculty... Read More →
avatar for Byron Russell

Byron Russell

Head, Ingenta Connect, Ingenta
As Head of Ingenta Connect, I provide overall leadership and management of the commercial activities for Ingenta's flagship product, Ingenta Connect, providing content management solutions to 250+ publisher clients and 25,000 registered academic libraries. We've just launched Ingenta... Read More →

Wednesday November 8, 2017 10:20am - 11:05am EST
Grand Ballroom 1, Gaillard Center 95 Calhoun Street, Charleston, SC 29401