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Tuesday, November 7 • 1:00pm - 4:00pm
Prospecting User Perspectives and Practices for Past Trends and Future Predictions

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Registration Cost: $150

Podcast with Session Preview


Libraries and publishers alike are struggling to get an accurate read on what our information users are doing on our sites and how to make the most of our user research data and outcomes. It is common to do user surveys, snapshot analysis, etc. to develop insight into user perspectives and practices. These episodic assessments have great value in continuous improvement and evaluation of user experience and satisfaction. However, prospecting these episodic studies across time and place generates opportunity for even greater impact, particularly when contextualized by national or international trend analysis.
This preconference will present strategies and tools for identifying existing data, approaches for longitudinal and trend analysis, and planning for ongoing analysis in a continuous improvement framework. The session will draw on the work of the two facilitators as case studies of how such trend analysis can be approached within libraries and publishing houses. At the University of Illinois at Urbana-Champaign, a conceptual analysis of more than a decade of user surveys surfaced longitudinal trends across different survey instruments. And, “Headlines from the Discovery Files” (Learned Publishing, 2017), demonstrates a publisher application of qualitative coding to reveal larger contextual trends about information users.
Through these case studies and some coping practice exercises during the preconference, participants will be prepared to:
  • Identify local, national, and international episodic studies that are relevant to a particular topic of interest related to information users.
  • Design an analysis approach that integrates data across time and place.
  • Leverage findings to drive evidence-based decision making.
  • Elevate your organization’s data-driven strategies without significant expenditure.

Speakers
avatar for Lettie Conrad

Lettie Conrad

Product Research & Development Affiliate, Maverick Publishing Specialists
I bring 15+ years publishing experience to my work with a variety of global information organizations and partners, dedicated to advancing knowledge and driving product innovations that ensure positive and effective researcher experiences. As a senior Maverick associate and independent... Read More →
avatar for Lisa Janicke Hinchliffe

Lisa Janicke Hinchliffe

Professor/ Coordinator for Information Literacy Services and Instruction, University of Illinois
Lisa Janicke Hinchliffe is Professor/Coordinator for Information Literacy Services and Instruction in the University Library at the University of Illinois at Urbana-Champaign. She is also an affiliate faculty member in the University’s School of Information Sciences. Lisa has presented... Read More →



Tuesday November 7, 2017 1:00pm - 4:00pm
Salon II, Gaillard Center 95 Calhoun Street, Charleston, SC 29401

Attendees (13)